On the 29th of April 2019, Camptoo launched an equity raise in the form of a crowdfunding campaign. This means that we’re selling a portion of our company shares to anyone that wants to own a stake in Camptoo, starting with as little as €10.

Read the full announcement here.

In this article, we want to explore five reasons that make our crowdfunding campaign interesting for anyone looking to invest into the new digital, sharing economy – which has seen startups like Airbnb, Uber, and many more rise to “unicorn” status, achieving valuations of over $1 billion.

1. Everyone should be able to enjoy the outdoors

Camptoo is a sharing economy platform that connects the owners of campervans, motorhomes and touring caravans with ambitious travellers, holiday-goers and outdoor enthusiasts. Through Camptoo, we have provided over 175,000 nights of holidays in nature. This stems from our deep belief that everyone should spend more time in nature, and through Camptoo we provide people with the platform to accomplish this.

Camptoo offers users 2,500+ vehicles to choose from across Europe and a further 350 across Australia, with more being added every week. Compared to traditional motorhome booking companies, Camptoo is more flexible, personal and affordable – on average rates on Camptoo are 20% cheaper than those offered by other companies.

2. Profit sharing dividends

By investing in Camptoo through our crowdfunding campaign, you’ll be eligible for annual share dividends, as well as profit sharing dividends. What is the potential profitability of Camptoo? So far, we’ve had more than 175,000 nights booked since 2014. Over 50,000 users have experienced travelling with Camptoo, and this number is increasing year on year. Our gross monthly booking value is €1.000.000, and to date, our revenue growth has been 150% year-on-year.

3. Transumers are the new consumers

Back in 2003, Fitch – the global design and business consultancy-, came up with a term to describe the consumer-who-does-not-want-to-own: ‘transumer’. This consumer does not want to own things, but rather prefers great experiences – be it travel experiences, cultural experiences, or other types of experiences. To the ‘transumer’, products and material possessions hold less value. Instead, the experience and the connection with others are the transumer’s higher aims. It is not only the young and free who aim for this goal. According to PWC, 50% of the American providers in the sharing economy are between 24 and 44 years old. This could very well be because of cost-saving reasons. Overall, we see a general shift towards a platform- and sharing-driven economy. At Camptoo, we aim to leverage this shift. Since 2014, we have positioned ourselves as market leaders within the European platform economy – particularly in the niche of peer-to-peer motorhome rentals.

4. Sharing economy is booming

The sharing economy is growing at a rapid pace. In 2015, PWC estimated that, from $15 billion in global revenue in 2014, car and room sharing, crowd-funding, personal services, and video and audio streaming would reach $335 billion by 2025.

Over the past several years, alongside the growth of e-commerce, Saas (startup-as-a-service) platforms have seen phenomenal growth, with startups like Uber, Airbnb, Lyft, and several others reaching valuations of well over $1 billion. Such platforms link individuals with one another, offering them the opportunity to share goods or assets, without implying any transfer of ownership. Over the coming years, the market for peer-to-peer sharing platforms is set to increase exponentially.

5. Market opportunity

Currently, there are over 5,200,000 campervans, motorhomes and RVs in Europe. Of these, almost 1 and a half million are in the UK and Benelux region. In further looking at the market for caravans and motorhomes, 2015 saw an industry turnover of € 37,6 Billion. From 2016 to 2017 we’ve seen an increase of 13.8% newly registered motor caravans.

In the 15 European markets that were being monitored, it was the first time that all markets reported a positive result in newly registered vehicles. This is part of a bigger trend that holiday travel in a motor caravan is becoming a big market across Europe. 

Sharing economy

Between 2011 and 2015, Camptoo’s vertical – motorhome and caravan rentals – has doubled in growth! Since 2015, this growth has steadily continued and is visible in Camptoo’s 150% year-on-year revenue growth.

Interesting? Find out more about the crowdfunding campaign via the button below.


Go to campaign


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